SEO & SEM
search engine optimization (SEO) - search engine marketing (SEM)
organic search accounts for over 21% of e-commerce sales while paid search and email marketing each account for 17%. (source: custora).
sales from organic search are a direct result of effective SEO. sales originating from paid search can be attributed to a successful SEM campaign.
what is SEO?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
definition from Wikipedia
what is SEM?
Search engine marketing (SEM) Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.
definition from Wikipedia
- we have extensive experience in SEO and will make sure your site will be found on the web. however, we CANNOT guarantee your site will be on the first page of major search engines (nobody can) but depending on how broad your keywords are we may get very close.
- in our process, we first analyze your competition and keywords and then propose an approach.
- we create site maps and submit those to the main search engines via their respective tools (e.g. Google Webmaster Tools).
- we will review your site content, structure and keywords and will optimize links, anchor texts, and site content while following Webmaster Guidelines (we do not use methods like "doorway pages", "shadow domains", "keyword stuffing", "link farms" "hidden text" etc.).
- MMDBiz partnered with SiteOlytics (a leading SEO and SEM provider) in order to take SEO and SEM to the enterprise level.
SEO and SEM services include:
- business & web site analysis
- keyword research and assessment
- competitor web site research & analysis
- on-site optimization & content creation
- directory & sitemap submission
- article creation & submission
- social bookmarking & social networks
- assessment & monitoring
- Google AdWords & bing ads campaigns